Business Blog Pro – Coaching & Consultancy Package

 Fire your inner critic. Create expert content. Magnetize your audience!

Your clients are going online for help with their problems. How are you showing up as their solution?

A well written blog is the best marketing tool you could wish for. It can attract more clients and opportunities. It can allow you to share your expertise and truly help people while building your business. It’s free too!

Are any of these common hurdles blocking your flow of opportunities and causing your business blog to leak time and money?

• You aren’t sure what to write about!
• You hesitate to post your content. What if it isn’t relevant and useful? Worse, what if it isn’t properly edited and actually hurts your image as an expert? Maybe you’ve given up trying to find your authentic writing voice and have resorted to paying freelance writers.
• You worry about striking the right balance between connecting with your audience and over-sharing.
• You have no idea how to measure ROI for your blogging and have a nagging doubt that your words are floating off into the blogosphere more than they are strategically marketing your company and generating income.

Fire Your Inner Critic

Even the most accomplished of professionals sometimes hesitate to fully step into the expert role. Add to that the fact that blogging requires an ability to write with both brevity and density of thought…. and the dreaded Imposter Syndrome and Writer’s Block can quickly set in!

The truth is you can’t afford either, or rather you can’t afford to believe in either! Those two limiting mindset systems and their cousin the Muse are about as useful as the tooth fairy:

Many of our fears are tissue-paper-thin, and a single courageous step

would carry us clear through them.

 Brendan Francis

As with anything, often the only thing limiting us is the fear of the unknown. You can learn to be a phenomenal writer. Coaching can help you develop the confidence needed to express your expertise and fully connect with your readers while increasing income for your business.

Being able to generate your own blog content not only feels immensely rewarding creatively. It can also help you reframe your emotional and intellectual world and overall approach to your business. Not to mention it’s a directly transferable skill. You will improve your ability to confidently write content for any marketing purpose whether it’s newsletters, web copy or squeeze pages. You’ll save a fortune compared to continually having to hire freelance writers!

Create Expert Content

Your content is your foundation. It needs to be powerful and engaging to establish your credibility in your niche, reach your customers and help solve their problems. Your audience needs an opportunity to get to know and like you and feel sure you are a credible source of valuable information. Always keep this question in mind as you write: “How is this valuable to my audience?”

Each piece of content even down to your About Me Page should provide useful information. When approached properly, a business blog can genuinely transform you from someone selling something into a trusted advisor who provides real value and has an impact in people’s lives.

Magnetize Your Audience

You will learn to establish a strong brand by:

• Authentically displaying the voice, personality and vision of your company
• Boosting visibility and traffic to powerfully attract clients and opportunities

Coaching & Consultancy combined to bring out the best in you and your business

Action-oriented coaching sessions will help you:

• Clarify your reason for creating content – the “why” behind your business and blog
• Identify and connect with your niche market
• Find your authentic writing voice
• Create engaging and compelling content that leverages your expertise
• Build emotional connections and write from a place of flow
• Manage your blogging time
• Implement easy content generation strategies
• Learn how to write to grow your customer list and income

The consultancy component is designed to give you:

• Accessible, practical and actionable advice
• Detailed feedback on areas of strength and needed improvement

Your blog posts will be annotated with full editorial comments on aspects such as: style, voice, structure, unity, layout, and branding. In addition, you will also be given suggestions for mechanical improvements such as: punctuation, grammar and word choice options. By receiving honest, constructive and exceptionally specific feedback you can have confidence your content is as engaging and professional as possible.

The combination of self-enquiry through coaching and directed learning through consultancy will help sky rocket your current skills and enable you to fully take yourself seriously as a writer.

This is the right package for you if you are serious about the business of blogging:

You don’t just get compelling content handed to you.

You get the tools to forever be able to create it yourself!

Format:

Two one hour action-oriented coaching sessions each month via Skype

Practical follow up exercises

Ongoing e-mail interaction and support in-between sessions

Reading and full editorial annotation of up to 20 pages of writing per session (up  to 120 pages of writing over 6 sessions)

(double-spaced, 12pt)

Timeframe:

3 months

Cost:

$1500