Have you ever been to an event and got stuck next to someone that talked AT you? They might have a great story. They might be a riveting speaker with all kinds of unique information. You might WANT to engage with them. If after a while you suddenly realize they haven’t let you say a word and they haven’t asked you anything, it’s easy to get disheartened and think it wouldn’t matter if you weren’t there. So it is with Social Media.
Social Media needs to be a two way communication.
When posting content and promoting, it’s all too easy to just focus on your information and getting it out there without stopping to initiate a conversation about it. The other big sin? Failing to respond when your followers do get involved and engaged. It makes sense. You wouldn’t ask your friend a question and then walk away!
As well as the many specific technical tips and great ideas for building genuine connection, the thing that stood out the most from Elena’s wonderful presentation was the idea that it can be more productive to specialize in one Social Media platform rather than spread yourself really thinly across many. Engagement is built from commitment and consistency.
So… not just in order to show Elena all the many notes I took are being put to use, but also because I would like to know….
…. What do YOU think? Is it better to put the majority of your focus on having conversations on one platform at a time?